Global HopIdeas

Nikon’s thematic camera store in Shanghai!

"Nikon Shanghai Lukstudio indiaartndesign"

Lukstudio designs a thematic flagship store for Nikon in Shanghai, establishing a new identity for the company that has been a trademark associated with professional imaging equipment for over a century… Customising the retail experience to be a GenZ dynamic, the store, situated in a corner building, is spread across three levels – each a quadrant in plan, and each following a predetermined thematic. The common connection is the rammed earth background mimicking Danxia landform, a natural landscape that changes colour on each level. Aperture – Rotation to focus: The first floor is designed as a brand gallery. The combination of […]

Thanks for Reading
To Read the Full Article, Become an IAnD Member. IT'S ABSOLUTELY FREE!

Access the exclusive content, editorial and expert opinions.

JOIN NOWIT'S FREE



What is your reaction?

Excited
0
Happy
0
In Love
0
Not Sure
0
Silly
0

You may also like



INDITERRAIN