Upscale streetwear in an indoor urban skatepark!

Inspired by dynamic forms in urban skateparks, Lukstudio crafts a stunning identity for Akenz’s TX Mall Store in Shanghai An immersive design vocabulary targets young shoppers in this store for Akenz, a Scandinavian platform bringing luxury streetwear to China. Reminiscent of a sleek urban backdrop, the store in monochrome hues expresses both, indoor and outdoor spatial qualities. Interacting with the streetscape at the entrance, an ephemeral logo of white reflective strips painted on black pole dividers creates inventive branding. The triangular site and a long window visually split the volumes into two distinct zones. Representing the adaptability of skaters forms […]