InditerrainThought n Impact

Rebranding

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What are the core essentials of a successful rebranding campaign? Can
a seamless integration of progressive consumer mind-sets and evolving business
objectives sustain a brand?
 
A
rebranding exercise is born out of various reasons, viz., change in business
environment, need to be focussed around a new corporate vision, and the like.

So,
wh...

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