Rebranding

[ad_1] What are the core essentials of a successful rebranding campaign? Can a seamless integration of progressive consumer mind-sets and evolving business objectives sustain a brand?   A rebranding exercise is born out of various reasons, viz., change in business environment, need to be focussed around a new corporate vision, and the like. So, what prompts a rebranding exercise? The answer is rhetoric. Changing perceptions of a consumer often necessitate a progressive change in the image of a brand. “The exercise is guided as much by core values that the brand emphasizes and conveys, as by the expectations evoked in […]