Designing for Pause in Couture Retail| Design Plus and Hyperfluid Koncept Designs

Design Plus and Hyperfluid Koncept Designs reimagine this bridal retail store in New Delhi as a sequence of pauses, where curved walls, layered surfaces and calibrated lighting shape a slower, more attentive experience. Amitabh Malhotra's store in New Delhi reimagines couture retail as a slower, more intimate experience. The 1,800-square-foot store is conceived as a calm sanctuary that resists visual congestion, unfolding as a journey of visibility and pause, allowing each garment to be experienced individually.Layering Space and Movement: The store opens directly from the mall concourse, eliminating any threshold between the public realm and the retail experience. Inside, the […]