Etam Paris gets a revealing yet intimate glass floor

MVRDV takes a revealing yet intimate approach to 19th-century heritage with glass floor in Paris lingerie store for Etam MVRDV has completed a new flagship store in Paris for French lingerie brand Etam, renovating a 19th-century Haussmann building by removing internal barriers and adding a glass floor to allow light to fill the interior. In the design, respect for the historic building and commitment to preservation is combined with an unexpected and unique shopping experience: like the lingerie on display, the store is revealing and intimate at the same time. The project occupies a corner site on Boulevard Haussmann directly […]