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Brand building through design

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By Ar. Vinita Wagh

Photography: Ather; courtesy the architect

Read Time: 2 mins
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True to its name and comparable to a museum, the Ather Experience Centre at Chennai embodies a spatial design that forms an intrinsic part of the user experience.

The Bengaluru-based electric two-wheeler company establishes its brand identity via the 3,800 sq. ft....

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