Brand building through design

[ad_1] By Ar. Vinita Wagh Photography: Ather; courtesy the architect Read Time: 2 mins . True to its name and comparable to a museum, the Ather Experience Centre at Chennai embodies a spatial design that forms an intrinsic part of the user experience. The Bengaluru-based electric two-wheeler company establishes its brand identity via the 3,800 sq. ft. space, manifesting a clean aesthetic through seamless tectonics, sharp lines and a muted palette. The design is evocative of a deep-rooted understanding of the product and reflects Ather’s design intensive innovation. .. The theme, inspired by a Creator’s Studio, composes an open layout […]