House of Mamba

[ad_1] Photography: Courtesy AKQA . In a first-of-its-kind, the digital design team of AKQA and world’s leading sporting brand Nike lend a dramatic touch to the game of basketball via a pulsating LED basketball court! Assisted by multidisciplinary design studio Rhizomatiks from Japan and real estate pro WiSpark from China, the sports aficionados have come together to tell a story that is woven around the innovatively designed court in an engaging basketball marketing campaign, creating a socio-documentary drama in China.  . Interestingly, this multi-phased campaign (Nike and the RISE team, the challenge and the especially designed LED court) is an […]