Swapna Mehta’s Hyderabad Flagship by Sona Reddy Studio is built on Heirloom Respect and Reuse

Sona Reddy Studio designs Swapna Mehta’s eponymous jewellery flagship with a rare sense of integrity—grounded in heirloom respect, cultural continuity, and a deeply personal emotional connect. Set on a site once occupied by a crumbling old house, the flagship embraces reuse not as a footnote, but as its starting point. Instead of restoring the former structure, the designers salvage material from its debris to create a separate bathroom block. Walls are cast in place using construction waste, a small amount of cement, and sheer inventiveness—resulting in a sculptural, almost primitive presence that feels both grounded and poetic. A brick-lined threshold […]