Nikon’s thematic camera store in Shanghai!

Lukstudio designs a thematic flagship store for Nikon in Shanghai, establishing a new identity for the company that has been a trademark associated with professional imaging equipment for over a century… Customising the retail experience to be a GenZ dynamic, the store, situated in a corner building, is spread across three levels – each a quadrant in plan, and each following a predetermined thematic. The common connection is the rammed earth background mimicking Danxia landform, a natural landscape that changes colour on each level. Aperture – Rotation to focus: The first floor is designed as a brand gallery. The combination of […]