Taking metaphors from theoretical to practical domain!

I have been looking for a book that provides a useful framework for incorporating metaphors in conceptualizing meaningful interface between everyday people and design. This book fills the gap! I was delighted to read the book, Happy is Up, Sad is Down. It fills a gap I have experienced in the knowledge base of design. As if endorsing my thoughts, the authors clearly elucidate, “As metaphors point to the way we intuitively think, why not use them as design patterns to make our artefacts more viscerally appealing?” Emergence of metaphors as powerful elements in design literature has been relatively recent. […]