OPPO Guangzhou: when design consolidates a brand!

Visual aesthetics, customer experience and product technology join forces for the design of this flagship OPPO store, reinforcing the brand identity and exalting the history of Guangzhou. Conceptualized by UNStudio, the 606 sq. m. store builds on the forward-thinking ideology of OPPO, China’s global mobile phone brand. The design reinterprets the nuances of the brand’s products – the information technology aesthetics, and translates the qualities in the façade, furniture, and finishes. The customer experience starts at the ‘Urban Park’, positioned between the store and the commons. It boasts an inclusive environment that meets the behavioural needs of all visitors. The […]