When Tradition Becomes Design Language | MVRDV

MVRDV draws on familiar elements from Beijing's traditional architecture to shape a flagship store with a contemporary identity. Fashion flagships often rely on immediate visual impact to command attention. For Urban Revivo's new Beijing flagship, MVRDV takes a quieter route, drawing on the city's architectural heritage to shape a retail environment that feels rooted in place. Instead of reproducing familiar forms, the design distils their underlying geometry and reworks them into a contemporary architectural language.Occupying a prominent site in Sanlitun, the 4,120-square-metre store announces itself through a façade of suspended aluminium tiles and tubes. Inspired by traditional Beijing roof tiles, […]