By Design Education Special
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Youngsters
today, need to exploit the field of visual communication to become a linchpin
in the success strategies of businesses. IAnD finds out the possibilities of
this career choice…
Image
branding is a very strong career path for young students of Visual Design. To
be a commercial success in business or even a vocation demands heightened
communication, interpersonal skills and politically correct stances that need
to be learned and acquired.
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Professor Ponzi Francesco, teacher of Visual Design at Istituto Marangoni says
that it a very sure-footed career path for a student of visual design to become
an image brand designer.
in conversation with Professor Francesco finds out what it takes for an aspiring
visual designer to branch out successfully into the field…
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a three-year undergraduate program in Visual Design (VD)?
is a vast subject by itself. The three-year course fully equips professionals
with the ability to use all the language tools that make up visual
communication. Everything… from the application of ideas in advertising to
shoring up brand experience and the impact of new media. Complete.
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student from VD to find a career path as a graphic designer or another
alternative based on her/his individual strengths?
The focus of the course is visual communication through the language of graphic
design. This includes: outlining an approach to brand identity; sequential
imaging; follow-through into advertising or idea implementation in publishing
and the like.
aim is to equip students with the skill set for a number of practical
applications that include but are not limited to generating creative solutions
against marketing and communication guidelines, creating defined concepts of
their own, and ultimately researching, selecting and implementing their own
unique style.
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constant high, especially in all kinds of design, how does the student fare
here?
Marangoni lays a lot of emphasis on communication practices through visual
language and storytelling, and in particular, video and new media.
Consequently, the scope of the course also extends to the technical aspects of
video technology as well as motion graphic animations. These tools can further
help brands develop and extend an individual aesthetic through the exploration
in areas of experimental, impact-rich new media art.
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communication is a significant factor in the success of any brand.” Can you
throw some light on this Prof.?
An
under-graduate course in VD provides a comprehensive study of contemporary
consumer markets and their realities. As the architect of communication
strategies, the visual designer is a key player in that success. Through
graphics and visual communication, the design professional can determine a
product’s success or failure, the reach of a service, the impact of brand
identity and the efficacy of market positioning. By mastering marketing strategies,
communication logic and market trends, the visual designer assembles the images
and words that define the identity of a brand.
more, this knowledge readies him for career opportunities in advertising
agencies, graphic design or communication studios, press offices, in publishing houses, web
agencies or within any other company’s internal department of graphic design.
Or, his own independent company.
Also check out career insights in:
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