The New Jeep Store: Innovative, Upscale, and Sustainable!

Jeep's new retail store defies stereotypes with an experiential design, offering panoramic views, sustainable furnishings, and an adventurous experience. Floor-to-ceiling windows on three sides of the store on a bustling street in Shanghai captivate passersby with dynamic images of rugged off-road terrain displayed on large screens, drawing in the moving crowd, cleverly utilising its prime location. The architecture takes on an inside-out construction. The interior features large wooden-clad columns that emulate sturdy tree trunks, as charcoal hues complement the glass envelope, creating a narrative that seamlessly blends with the avant-garde scape. Multiple entrances lead into a common gathering area, with […]