JIDU Robocars Showroom – An Interactive Portal!

Identity Architects Ippolito Fleitz Group designs a highly interactive, futuristic showroom for JIDU’s hyper-intelligent, AI-driven, autonomous robocars… The younger generation in China is fashion-conscious, tech-savvy, affluent, and adventurous. For this target group, a car is not just a means of transport, but another cool tech gadget to own. The new JIDU showroom therefore not only offers information that you can read online but takes you on a gripping journey of ‘E-motions’ - empathy, engagement, experience, and environment that the designers stage in a customer journey of precisely orchestrated emotions. Inspired by the incredible speed of development in the field of […]