Form-al Fortitude

[ad_1] Photography: Courtesy Saket Sethi Mumbai based architect Saket Sethi chisels out a metaphor for the Aditya Birla company, creating for them, their first world class R&D campus to spearhead a new generation of products and research… For a young architect to win his first large project (22 acre plot) - Aditya Birla Science and Technology Center (ABSTC) - that would not only reflect stalwart corporate ideology but also herald the new icon of its vicinity, is indeed a laudable task. Establishing a direct brand connect with the masses, Saket plays with the ‘Rising Sun’ logo of the Birla group […]