Eye of Noida – Espousing Intelligent Urbanism!

Design Forum International conceptualises Eye of Noida (EoN), a mixed-use development project designed using a sensorial spatial experience in a multipurpose footprint, setting a new benchmark in workplace design.

Located in Noida, the design approach upholds intelligent urbanism to help foster sociability and sustainability.

Placed along the crossing of two 45-metre-wide roads, the project employs key features to replace the traditional glass box to create a landscaped street while offering flexible and adaptive spaces. The site comprises IT office spaces, retail spaces, food plazas, and recreational spots intertwined with transitional courtyards. These different spaces come together to create a promenade that is situated amidst a modern concrete jungle.

The design strategy follows a phase-wise development, where two boulevards intersect perpendicularly to divide the plot into four distinctly identifiable sectors. Each of the four sectors has its own office spaces, retail areas, and a landscaped plaza. Both the arterial boulevards cutting across the site are 45 metres wide. They induce ease in traffic circulation, as one directs vehicular traffic to the basement parking areas, and the other is exclusively designed for pedestrian circulation. The pedestrian boulevard also offers break-out spaces for the central dining and retail zones, intended for receiving the footfall overflow from these areas and to advocate gatherings.

The basement is connected to the ground level by a dramatic staircase designed to encourage walking. The project aspires to reconcile nature and the culture of the community by offering scale-friendly and pedestrian-oriented premises. Designed in a grid layout, the urban matrix is a collaboration of eco-friendly infrastructure, lively alfresco settings, and an iconic landscape design. The kerb-less driveway experience is enhanced using accent sculptures and feature walls interacting with a dense forest plantation.

The landscape is planned to integrate the indoors with the outdoors, to partake in a sensorial spatial experience, and simultaneously weave sustainability patterns within a dense urban conglomeration. The courtyards are designed as multipurpose, configurable spaces housing food kiosks around dining decks, outdoor lounges, coffee shops, and amphitheatres. Abundant seating areas are incorporated throughout the open plazas under shading structures. The pavilions laid out in all four segments are thoughtfully equipped with electrical points and external Wi-Fi support to create invigorating workspaces. Maximised opportunities for interaction aid in better work environments that help maximise productivity.

A key feature is connectivity between the four segments, not only at the grade level but also using elevated skywalks that connect the built forms. Each of the four parts of the project has its distinct character, with an interplay of food, congregation, and recreation that induce a campus-like ambience. The interstitial spaces identified by the two boulevards become spaces of experience— much more than their inherent function of circulation. While embedding opportunities for public as well as intimate interaction throughout the space, the project establishes a comfortable urban environment that moves away from the banal. The estimated date of completion of Phase I is November 2025.

Fact File:
Typology: Mixed-use Development
Name of the Project: Eye of Noida (EON)
Client/ Developer: Fairfox IT Infra Pvt. Ltd.
Architecture Firm: Design Forum International (DFI), Delhi
Principal Architect: Anand Sharma
Design Team: Manish Singh, Sumeet, Amninder Kaur, Gurpreet, Vinod, Manisha, Mudit.
Site Area: 55247.5 sq. m.
Built-up Area: 113330.55 sq. m. (Phase I), 182707.28 sq. m. (Phase II)
Location: Noida
Text & Renders courtesy of Design Forum International