An Out-of-box Retail Experience!

Greater Dog Architects orchestrate a one-of-a-kind styling experience at Progenius Park elevating avant-garde, brand-dictated design into a mélange of unconventional thematic spaces… A hunting metaphor finds expression in this 220-square-foot store - underscoring the search for new-age fashion. Keeping with times, the design combines ‘bricks with clicks’, curating a personalised styling experience. A renewed facade with engaging digital lights spotlights captivating abstractions. These dynamic visuals foreground the experimental design inside. Contextually grounded, the park-like store reconnects with its surroundings, highlighting a ‘public’ spatial language, where familiar elements of outdoor design - extension railings, platform seats, trees, pavilions, streetlamps, semi-circular stone […]