A Conceptual Store Pulsating with Life

Atmosphere Architects manifest an ode to the biological systems of the human body, abstracting the heart, circulatory pathways, and machinery in Shanghai’s BABAMA Store. Compact yet brimming with symbolism, the 108-square-metre store marks a first for the brand. The BABAMA jewellery store advocates individuality, adventure, and self-expression - manifesting as a metaphorical design of circulatory pathways. The brand builds on three core concepts - nature, machinery, and heart - paying homage to its traditional industrial aesthetic. At the heart of the store lies an installation of a pumping heart, bringing forth the brand ethos of ‘pulsating life’. Brimming with vitality, […]