Volvo Pavilion

[ad_1] Text & Photography: Courtesy SD+A . Synthesis Design + Architecture’s rapidly depoloyable pavilion to showcase Volvo’s new plug-in electric hybrid, the V60 has won the international competition for an “innovative and original design” for a temporary pavilion… Fledgling firm Synthesis Design + Architecture’s approach to the pavilion design that would suit presentations at fairs and open-air squares was to use the car’s design as a flexible and sustainable vehicle as the basis to re-imagine the typical trade show pavilion. . With due emphasis on dynamic form, interactivity, visual impact, functionality, and efficiency to create an iconic and high-performance, novel temporary structure, the design […]