The Magic of “White on White”

Bask in the dramatic aura of unadulterated sophistication. Usher in a white summer… It is indeed amazing what colour can do!! But in the absence of vivid hues, with only white – which is basically a sum of all colours, yet a lack of them; ‘white on white’ is a powerful concept. The idea is to dramatize it to the hilt.White is a magical colour –clear and strong, with no subtleties. White communicates characteristics of uncompromising excellence, material aspiration, efficiency, drama, sophistication, modernity, and 'high-tech'. The notions of purity, simplicity, nakedness, lightness, newness, spirituality, are all associated with white. White opens spaces and creates […]