Baroque Chic Shock: Breathing new life into Tyrol’s Hotel Weisses Kreuz

Hotel Weisses Kreuz, a 1460s structure ensconced in Innsbruck’s city centre, undergoes yet another stunning transformation through sensitively carried out renovation and extension work… noa* (network of architecture) gives the hotel an artful and modern update without neglecting the rich history that it harbours. The interiors eloquently express “Baroque Chic Shock”- the bespoke concept developed and creatively termed by team noa* that respects the existing coalition of historic architectural influences. Tinged with a hint of drama, guests are led through a long entrance corridor laced with mirrors along the walls and ceiling in two places, seemingly blurring preconceived architectural boundaries, […]