Design and significance of our new brand identity

Departing from a monochrome, indigo-and-white design, the new logo dons a colourful identity; one, we believe, effectively conveys the essence of the IAnD brand, how it has both, matured and transformed. For nine years, the old logo has been a key element of IAnD, endorsing the brand and building a broader communicative reach with each published project. Today, while our values have not outgrown it, we believe, our design sensibilities have. As we bid adieu to its older typeface, and rather prosaic monogram, we usher in the minimal and the modern. Our new logo has been very thoughtfully conceptualised and […]