Rooted in Craft, Designed for Now | Alkove-Design

Alkove-Design crafts a compact boutique in Delhi, beautifully translating traditional Indian artistry into a fluid, modern retail design language. In an age where heritage often meets minimalism, the JODI Life flagship store in Delhi’s Khan Market finds its own elegant balance. Designed by Alkove-Design, the 265 sq. ft. boutique exemplifies how traditional Indian motifs and craft sensibilities can be seamlessly integrated into a contemporary retail setting—without becoming thematic or overwhelming. The fashion label JODI is known for its vibrant, hand-crafted garments steeped in India’s textile legacy. Reflecting this ethos, the design brief called for a space that would narrate the […]