Luggage amidst urban drama!

[ad_1] By Annie Aggarwal Photography: Ewout Huibers; courtesy the architects Read Time: 2 mins . The international luggage brand, Samsonite’s new Amsterdam showroom by i29 interior architects is an exciting take on the brand’s spatial identity… The space is a fresh, recognizable and consistent reflection of the urban setting, the natural habitat of the suitcase or bag. Instantly inspiring and attracting diverse social and age groups of customers, the use of archaic symbols intuitively refers to travel and movement. The dynamic space resonates with the young and fashionable to the mature and classic alike, as the brand’s effective universal communication […]