Gen Next gets a slice of history via re-purposing native Indian crafts

[ad_1] IAnD Exclusive Photography: Courtesy Sarthak Sahil Design Co. Gujarat Collection for Arttdinox, Designed by Sahil & Sarthak ©Arttdinox Product designers Sahil Bagga and Sarthak Sengupta of Sarthak Sahil Design Co in a candid interview with IAnD reveal how they layer cultural nuances to empower gen next to appreciate our vast and rich nativity… Reviving forgotten or nearly extinct crafts in a contemporary format - acceptable to the new generation – where only a small fraction have an interest in history; whilst the majority brush it aside as boring and heavily nostalgic constitutes the underlying crux of the studio’s eclectic  repertoire. […]