ChatHUE™: Your AI Colour Companion

Behr partners with Google Cloud to launch ChatHUE™, an AI tool easing colour selection. AI is increasingly becoming a seamless part of everyday life, making tasks smarter, faster, and more intuitive. The AI-powered ChatHUE™ is a colour advisor designed to simplify one of the toughest parts of home improvement: choosing the right paint colour. Backed by Behr’s proprietary colour data and Google Cloud’s advanced AI tools—including Gemini, Vertex AI, and BigQuery—ChatHUE™ delivers personalized, confidence-boosting recommendations for homeowners. Research by Behr shows that colour selection is the top challenge for over 40% of consumers. By turning indecision into discovery, this tool […]