An exquisitely romantic atmosphere for Wedding Dresses!

Imagined by Fei FANG and Xuewan YANG, W.Dresses is a customised wedding dress store that epitomizes ethereal and romantic atmospheres. French architecture forms a grand backdrop for this storefront, elegantly interweaving the past with an avant-garde architectural expression. Wrapped around two sides of this existing structure is a flexible white wall that overlaps and undulates, resembling row upon row of wedding dress satins and silks. This grounds the store with strong visual branding from the facade. Conspicuous yet simple, the logo at the highest point of the wall anchors this interpretation.  Two main entrances set on both sides echo a […]