Where Brand Identity Becomes Spatial Narrative | Staple Shanghai Flagship Store by Design at Present

A large pigeon anchors this Shanghai flagship, introducing a New York brand through spatial strategy and brand storytelling. The façade uses a pink perforated metal screen with claw-like apertures, through which a 2.8-metre-tall pigeon sculpture extends outward as ‘city observer’. The installation is split between the exterior and interior, with the head projecting onto the street and the body embedded within the store. This move establishes a direct visual connection between the street and the retail space, positioning the storefront as an extension of the interior.Inside, the retail environment unfolds as a sequence of defined zones. The entrance features reclaimed […]