Where Style Meets Skyline: A Retail Experience Above the City | Concrete Amsterdam

Concrete Amsterdam crafts a bold flagship concept for Steve Madden, inspired by New York’s iconic rooftop culture. Concrete Amsterdam redefines the retail landscape with the first Steve Madden flagship store in Europe—located at Westfield Mall of the Netherlands. Inspired by the eclectic spirit of New York rooftops, the 150 sq. m. space blurs the line between shopping and spatial storytelling, delivering a striking brand experience. The design centres around the metaphor of elevation—literally and symbolically. Rooftops represent a retreat from the city’s chaos, a space for individuality and freedom. Concrete channels this narrative into a sculptural retail environment where each […]