A Shanghai Store where Brand becomes Protagonist | Hoii Design Studio

Hoii Design Studio prioritises functional aesthetics while perfectly embodying the brand story for this body care products store in Shanghai… Wood meets metal inside this 290-square-metre space spread across two storeys, focusing on natural strength and modern technology within a straightforward structural aesthetic that eschews unnecessary decoration. Recessed from the streetscape, a glass facade with a metal rail offers passers-by hints of the store inside, preserving the spatial language of materiality and transparency. The terracotta hues of the brick structure break the sterility of glass, lending warmth to the exterior facade. The ethos of eios comes alive through elements of […]